Court utilisation: the metrics every club should track
You cannot fix what you do not measure. These are the utilisation, pricing and retention numbers that tell you the truth about your club - and what to do when each one moves.
Most club owners feel busy on Friday night and assume the business is healthy. The numbers often say otherwise. A handful of metrics, tracked weekly, tell you where the money is leaking and where the next gain is hiding.
Utilisation by hour
The single most important number: what share of available court-hours are actually booked, broken down by hour and day. One average hides everything. A 90% Friday and a 20% Tuesday afternoon need opposite actions - raise one, fill the other.
Lead time to fill
How far ahead a slot books out. Slots that sell three days early are underpriced; slots still open the same morning need a discount or a same-day push. Lead time tells you where your prices are wrong before the revenue does.
No-show rate
The share of booked slots where nobody came, by hour and by member. High no-shows quietly destroy utilisation and point straight to where reminders, waitlists or deposits are needed.
Revenue per court and per hour
Utilisation times rate. This is the number that says whether a busy court is actually a profitable one, and it surfaces the underpriced peaks and the dead daytime in the same view.
Retention and active members
Monthly churn and the share of members who played this month. Acquisition is wasted if the back door is open - this is the metric that tells you whether your community is growing or leaking.
Turn the numbers into actions
A metric you only look at is overhead. The point is the action: raise the slot that books out early, discount the one that sits empty, message the member who went quiet. Review weekly, act on the outliers.
kortbase reports utilisation, lead time, no-shows, revenue per court and retention from the same data that runs your bookings - so the numbers are live, not a month-end spreadsheet.